Which means that Garry Linnell, and Paul Kent, and their first rate sources, to use a word beloved of the computer-gamers, have been well and truly pwned.

That’s P-W-N-E-D. And I didn’t know the word either, until I started using Twitter. I rather like it.

Ladies and gentlemen …

And what an awesome way for Jonathan Holmes to say it. Classy and perfect.

But within seconds of That Word leaving @jonaholmesMW‘s lips, every single #PwnedNudieRun-ner foolish enough to make their pledge about as public as it can be, had their bluff called.

@clubwah: Strip off you fat bloggy nerds!

So we did.

Here I am, causing unknowable damage to the retinas of Brunswick residents.

It looks like more of a power walk than a run

A quick thumbs-up before frightening my neighbours on the communal stairs

Next up we have Dave from Albury who just got himself banished to Wodonga.

The tattoo distracted residents from his danglies

A weak start but I'm told he finished strongly

Here’s thewetmale with some inspired disguising of his rude bits.

Self-portraits reduce the number of people who see you run

You can definitely see Rod McGuinness in his photograph if you squint hard enough.

Like photos of UFO sightings, scientists will be studying this for years to determine its authenticity

Toaf was home alone and could only manage a remote-triggered photo as he headed out the door.

He must work out

And here are a couple of photos from people who at least dropped their pants for the cause.

@campbell76

@sunlightandsnow

But for pure effort, the overall award must go to _spock for the video of his #PwnedNudieRun.

As so many people on Twitter said last night, sometimes the Internet is just really fucking cool. Thanks for playing along, Jonathan.

UPDATE: An awesome video by Andy Blume.

@jonaholmesMW: starting last script of the year. hoaxes, on-air disasters, all your favourite MW entertainments plus – may be – the magic word #mediawatch

Oh, Jonathan, you cocktease.

Well, how it all started is covered at another blog.

Last night I had a hasty thought and, as is the way of The Internet, I tweeted it: “I will seriously do a nudie run around Brunswick if Jonathan Holmes ever says “pwned” on Media Watch.

Read the whole thing for the whole story. But in a nutshell, every Monday night since that day a growing group of Twitter users (using the hashtag #PwnedNudieRun) have watched Media Watch, trembling with the anticipation of hearing That Word.

But nothing. Weeks and weeks of anti-climaxes and anti-nudity.

Two days ago a #PwnedNudieRun supporter asked Jonathan Holmes a question via Twitter:

@jonaholmesMW As next week is #mediawatch ‘s last week, please tell me you’re going to say the magic word. Also, is this really you?

And Jonathan Holmes answered:

@sunlightandsnow #mediawatch wait and see. yes its me. btw dispute in MW office. poned? pawned? how do u pronounce magic word?

Oh. My. God. Could it be that next Monday, around 9.35pm, there will be a spate of nudie runs around lattebelt suburbs across Australia?