From page one of today’s Sydney Morning Herald

What’s going on here is that former PM Jon Howard has written a book, that book is being launched with the help of extracts published in the SMH’s rival, The Australian, Peter Costello has responded to the extracts that are about him, and the SMH is playing the role of spoiler by having a story related to Howard on the top of page one to compete with (I assume) similar headlines on The Aus.
Going over leadership squabbles of a government that was dumped three years ago is not page one material. That Howard and Costello hate each other is not news. That politicians are playing out their squabbles via journalists is not news. In reality all this amounts to is two leading mastheads giving away free advertising for a book publisher and a bloke with an already very handsome personal income, a person that those same mastheads would’ve once claimed to hold accountable for his power. If you were the spin doctor working for HarperCollins you’d have to be pretty pleased with yourself, although given the way the Canberra circle jerk works I don’t think you could say this is much of an achievement either.
(And yeah, getting some bloke on a blog to bang on about how crap the MSM is isn’t exactly news either. Oh well.)
