There are two types of supporters of any cause, political ideology or movement. There are those who genuinely and passionately believe in what they are fighting for, and the others. You know the types, the ones who support a cause because they think its fashionable to support, that it will be trendy to be associated with. You know, the Catherine Deveny’s of the world. PETA, a notoriously trollish animal rights group attracts more than its fair share of celebrity supporters. Some of which genuinely support their cause, and some who or more than happy to pretend to support their cause for the positive publicity they receive.

Latest of the celebrities who are supposedly concerned about the use of animals in fashion is local MTV host Ruby Rose. Ruby is posing naked in this month’s Maxim magazine to promote the cause of PETA and specifically against the use of fur in fashion. But just how sincere is Ruby to the animal rights cause? Well she may be passionately anti-fur since at least last Tuesday yet when she created her own fashion line last year they included…. leather.

 

The casual range includes distressed jeans, leather jackets, denim skirts and slouchy T-shirts, with an emphasis on digital prints.

Perhaps she’s only interested in saving the cute animals.