Let’s compare how the two newspapers spin MTR’s (a.k.a Outrage Radio For The Over 60′s) continued failure to crack the Melbourne radio market:

The Age:

Radio host defends ratings flop

Melbourne’s newest radio station, MTR 1377, has failed to make an impact, attracting an average audience of just 10,000 people and a market share of 1.7 per cent in this morning’s ratings report.

News.com.au (article removed):

Battle for listeners hots up in lucrative Melbourne talkback market?

I would quote part of the article, but unfortunately it has since been deleted. Rest assured though, they were very positive that a 1.7% share was a stunning success.

If MTR wishes to pick up the ratings may we suggest:

  1. More live updates from the Police media unit.
  2. Saucy Sam Newman on women’s issues – nightly after 10.
  3. A mix of the hits from the 30′s, 40′s and today (the 1950′s).
  4. A Black Thunders style enterprise that cruises the streets handing out boxes of expired tacos.
  5. Every fifth caller wins a set of drinks coasters featuring the face of Steve Price.
  6. More of Ann from North Balwyn. Kaz Cooke was right.
  7. A quiz show hosted by Ian Plimer – everything you knew about science is wrong!
  8. Increase outrage by 43.5%
  9. A woman.

Leave more suggestions in the comments.