Remember that classic television sketch all those years ago when Andrew Denton pushed a wheelbarrow of foam Logie statuettes along the streets, handing them out indiscriminately to random passers-by? (I’ve been looking all over YouTube for a clip but can’t find out — if you can find a link make sure you share it with us.) Anyway, just as Logies are fairly worthless as badges of talent, so is the tag “social media expert” which is usually worn sarcastically by people who make any sort of comment about teh Internet, and sometimes is worn un-sarcastically by people who actually think their use of social media makes them an expert. On Twitter, the badge is hashed up thus: #SocialMediaExpert.
With this in mind, Groupthink is looking to award the #SocialMediaExpert badge to anyone who can share with us a nugget of social media wisdom. Once you’ve been awarded your #SocialMediaExpert badge you may wear it with pride all over the Tubes and if anyone questions your credentials simply direct them to the University of Groupthink (Intertubes faculty).
So, get to it. Nuggets of social media wisdom in comments.

#1 by Scott Bridges on 20 April 2010 - 2:59 pm
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I have automatically earned my #SocialMediaExpert badge by writing this post.
QED.
#2 by Dave Gaukroger on 20 April 2010 - 3:11 pm
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#SocialMediaExperts know the precise moment that a flame war turns into Cyber-Bullying and Stalking. It’s when they say so.
#3 by Scott Bridges on 20 April 2010 - 3:13 pm
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Congratulations, Dave, you’ve graduated. You’re a #SocialMediaExpert.
#4 by Dave Gaukroger on 20 April 2010 - 3:37 pm
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Excellent. For $2000 you can attend #LDTYHTRYOEOP (Let Dave Tell You How To Run Your Organisation’s Entire Online Presence) where I will project my twitter stream onto a screen beside the stage and show you the Social Media Revolution video.
For an extra $500 I will custom design an infographic that shows how tweeted your social space book will be for your business.
Sign up now as places are limited*
*Also the ACCC is visiting me next week so I’d like to knock this over by Friday.
#5 by Scott Bridges on 20 April 2010 - 3:38 pm
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There’s a video? Revolutionary!
#6 by David Bonnici on 20 April 2010 - 3:56 pm
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Social Media Expert is as piss-ant as tag as Pop Culture Expert, which pretty much was anyone who watched way too much television.
#7 by Scott Bridges on 20 April 2010 - 3:58 pm
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Well done, Bonnici. You’re a #SocialMediaExpert.
#8 by Ross Sharp on 20 April 2010 - 4:09 pm
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I am a bloger and a Facebook person and I have an email account and I use a broswer for the social medium intercourses on the pages here and I have many opinions on many things of impotence to which attentions must be paid.
Please award me my hash, Mr. Node.
#9 by Scott Bridges on 20 April 2010 - 4:13 pm
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#SocialMediaExpert badge awarded, and with a high distinction for the correct spelling of “bloger”.
#10 by Ms Prue on 20 April 2010 - 4:13 pm
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I can create cat pictures with edgy Web 2.0 references
#11 by Scott Bridges on 20 April 2010 - 4:15 pm
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You are a #SocialMediaExpert and a #LOLCatExpert.
#12 by Spock... on 20 April 2010 - 4:28 pm
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As an established #SocialMediaExpert I am insulted that you are degrading my qualifications like this, Scott.
#13 by Scott Bridges on 20 April 2010 - 4:30 pm
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Sorry. Professionally and personally.
#14 by Spock... on 20 April 2010 - 4:43 pm
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Apology accepted. You may now hear my pearl of wisdom:
Anyone who can convince someone to pay them to play around engage the target market on Twitter and Facebook all day is a #SocialMediaExpert.
Related: I am a marketing expert specializing in brand engagement and interactive media, my rates are very reasonable and the results for your business will speak for themselves.
#15 by Scott Bridges on 20 April 2010 - 4:49 pm
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With all this social media expertise at our disposal, perhaps Groupthink should offer companies an integrated social media optimisation service. We will pay you all reasonable contracting rates, keeping (of course) a small portion of the total fee for ourselves.
#16 by Ms Prue on 20 April 2010 - 5:03 pm
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Ooh, double qualified! Thanks Scott!
I can subcontract my “ISMO” contract out to Bangladesh, yes?
#17 by Scott Bridges on 20 April 2010 - 5:07 pm
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If you didn’t you wouldn’t be a #SocialMediaExpert.
#18 by Campbell on 20 April 2010 - 7:06 pm
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Email killed faxing.
#19 by Bron on 20 April 2010 - 9:37 pm
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I’m on a mission to punch Jason the Social Media Expert in the face.
Do I win?
#20 by Campbell on 20 April 2010 - 10:43 pm
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An eminent comment.
#21 by Scott Bridges on 21 April 2010 - 8:00 am
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Campbell, Bron: #SocialMediaExperts.
#22 by Jason on 21 April 2010 - 12:18 pm
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I’ve been crowdsourcing my face punches for a year now.
#23 by Tobias Ziegler on 21 April 2010 - 5:50 pm
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I don’t even exist outside the Internets. It’s like Tron in here, but without the super cool light-cycle thing and the killer frisbees. HALP!
#24 by Stilgherrian on 21 April 2010 - 7:39 pm
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I have been encouraging the use of the hashtag/acronym Social Media Expert Guru, or #SMEG. I think it has a certain ring to it…
#25 by Scott Bridges on 21 April 2010 - 8:45 pm
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Jason: #EminentlyPunchableExpert
Tobby: #SocialNeonMotorcyleExpert
Stilgherrian: #SMEG
#26 by Andy B on 21 April 2010 - 11:19 pm
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Does updating Twitter or Facebook while having a poo to tell people you’re having a poo count?
I’ve also noticed that most Social Media Experts tend to have horribly designed websites that look good, but no actual content.
#27 by Dam Buster of Preston on 22 April 2010 - 11:12 am
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I have a facebook profile, do not tweeter and blog.. Surely that must just about qualify?
If you want a PoW (see us social media experts like jazzy acronyms or Ja’s) I give you the following:
All games associated with facebook are a complete waste of time designed to reduce the world’s productivity.
#28 by Dam Buster of Preston on 22 April 2010 - 11:13 am
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Andy – As long as the poo is note worthy.
#29 by Scott Bridges on 22 April 2010 - 12:37 pm
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Andy, DBoP: #SocialMediaExperts.
#30 by Mac Yourselfathome on 22 April 2010 - 12:45 pm
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I once (yesterday) defaced an AMP advertisement so that it contained the edgy interweb vernacular pwned instead of owned. Then I changed my twitter avatar to reflect said defacement.
#31 by Scott Bridges on 22 April 2010 - 12:46 pm
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That’s almost beyond #SocialMediaExpert.
#32 by Marek Bage on 22 April 2010 - 6:45 pm
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Social Media is to the Internet what texting is to telephony.
Texting is to telephony what masturbation is to procreation;
All are ultimately useless but deliciously addictive.
Cheers
#33 by Scott Bridges on 22 April 2010 - 6:47 pm
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Well done, MB: #SocialMediaExpert.
#34 by Evie on 22 April 2010 - 9:32 pm
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I use Twitter with my own (shortened) first name and not a xx_Sunshine293_xx. I am very social media expert-y just for that.
#35 by Scott Bridges on 23 April 2010 - 9:13 am
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Congrats, Evie: #SocialMediaExpert.
#36 by Andy B on 24 April 2010 - 6:16 pm
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I stated in my earlier comment that SME’s have shiny websites with fuck all content. Now that I’m a #SocialMediaExpert, my website looks like shit but has a good 6 years of content. PARADOX CREATED.
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