It all started …

Well, how it all started is covered at another blog.

Last night I had a hasty thought and, as is the way of The Internet, I tweeted it: “I will seriously do a nudie run around Brunswick if Jonathan Holmes ever says “pwned” on Media Watch.

Read the whole thing for the whole story. But in a nutshell, every Monday night since that day a growing group of Twitter users (using the hashtag #PwnedNudieRun) have watched Media Watch, trembling with the anticipation of hearing That Word.

But nothing. Weeks and weeks of anti-climaxes and anti-nudity.

Two days ago a #PwnedNudieRun supporter asked Jonathan Holmes a question via Twitter:

@jonaholmesMW As next week is #mediawatch ’s last week, please tell me you’re going to say the magic word. Also, is this really you?

And Jonathan Holmes answered:

@sunlightandsnow #mediawatch wait and see. yes its me. btw dispute in MW office. poned? pawned? how do u pronounce magic word?

Oh. My. God. Could it be that next Monday, around 9.35pm, there will be a spate of nudie runs around lattebelt suburbs across Australia?